strategy

Commercialization of New Inventions in Iran: A New Horizon

Discover how Iran is leveraging its scientific and technological advancements to commercialize new inventions. Learn about government policies, market potential, and challenges in innovation commercialization.

How Effective is POSM in Marketing, Sales, and Branding?

Point of Sales Material (POSM) encompasses various tools and materials used at retail locations to promote products and attract customers.

Merchandising in Iran: Importance, Implementation, and Impacts

Merchandising is a vital marketing strategy that aims to boost sales and draw in customers. In Iran, with the market constantly changing and competition on…

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